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 Social Media + Marketing 

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 Sydney Trained + Experienced 

Wirral Social Media Specialist - Debbi Kruger

This is where brands connect, show up, and grow.

Less artificial. More social. No bots, no scheduling rubbish, no set-and-forget tools. Just creative, consistent, hands-on social media that actually works.

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And it doesn't have to cost a fortune. Hand it all over to us, get a helping hand, or join the Social Club and learn to run your socials yourself, with real support behind you.

 

Back in the UK, Debbi helps small and medium businesses build strong digital channels, create real content and manage their socials properly. That includes building the full digital platforms for Ahead Of The Game Foundation, The NorthWest Wellbeing Hub and Oxton Barns. 

 

From startups to established brands, we've got you!

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 The Proof Is In The Peach 

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Wirral Social Media Specialist - Debbi Kruger
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Social Media Audits

A fresh pair of expert eyes on your socials.

 

Let us uncover what is working, what is missing, what you can improve on and create a full report for moving forward.​

 

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DIY Social Media

Want to run your own socials?

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We can help you with designing social media grid templates or support from our social club. A monthly membership with hints, tips, collabs + engagement ideas.

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Wirral Social Club

You run the business, we’ll capture the good stuff.

 

Real-life content shoots and creative content designed to make your brand feel human. To help tell your story + bring your brand to life.

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Peach Management

Let us manage everything so you can focus on your business.

 

From strategy and content to posting and engagement, we’ll keep your socials active, consistent and connected.

  Social Media Services 

Wirral Social Media Specialist - Debbi Kruger
Wirral Social Media Specialist - Debbi Kruger
Wirral Social Media Specialist - Debbi Kruger

 The Social Squeeze
Instagram Audit + Action Plan
 

Wirral Social Media Specialist - Debbi Kruger

Because sometimes you just need guidance.

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You're posting, you're showing up, you're trying all the things… but you're not quite sure what's working, what's missing or what you should actually be doing differently.

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The Social Squeeze is a full Instagram audit where we get our eyes all over your account -

your profile, content, Reels, Stories, branding, engagement and customer journey.

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We'll show you what's working, what needs a little more juice and where you're missing opportunities, before giving you a personalised content strategy, fresh ideas and a clear 30-day action plan.

No generic AI-generated advice. Real eyes on your real business.

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The Social Squeeze

  • Instagram profile + bio review

  • Branding/visual review

  • Content review

  • Reels review

  • Stories + Highlights review

  • Engagement/community review

  • Calls-to-action + customer journey

  • Key opportunities you're missing

  • Top 5 priority actions

  • PDF audit report

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£125
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The Full Squeeze

  • Everything in The Social Squeeze

  • Competitor/content landscape review

  • Personalised content pillars

  • Bespoke Reel/content ideas

  • Local community / collab opportunities

  • 30-day action plan

  • Personal video walkthrough explaining your recommendations.

  • Tips / Social Media Engagement Recommendations.

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£250
Wirral Social Media Specialist - Debbi Kruger
Wirral Social Media Specialist - Debbi Kruger

 The Wirral Social Club 

Wirral Social Media Specialist - Debbi Kruger

Because not every business has the funds 

BIG IDEAS. SMALL BUSINESS BUDGETS.

Because good social media shouldn't be reserved for businesses with big marketing budgets.

Not every business can afford a social media manager. And not every business needs one.

But that doesn't mean you should have to figure everything out alone.

The Peach Social Club is our community-led approach to social media, bringing independent businesses together to share ideas, ask questions, swap knowledge, support one another and

get practical advice from people who actually work in the industry.

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Less guessing. Less gatekeeping. Less shouting into the algorithm.

More confidence. More conversations. More real connections.

Because social media was always supposed to be social.​

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The Wirral Social Club

LET'S MAKE WIRRAL SOCIAL AGAIN.

Running a small business is hard enough without having to figure out social media on your own.

Not every business has the budget for a social media manager. But every business deserves access to good advice, useful connections and a little support along the way.

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We're creating a Wirral-only community where independent businesses can ask questions, share knowledge, support one another and make social media feel social again.

Less gatekeeping. More good people. More real conversations.

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WHAT'S INCLUDED?

🍑 Social Media Support
Ask questions, get practical advice and pick up useful tips from people who work in social media and content creation.

🍑 Real Engagement
Connect with other local businesses who genuinely want to discover, support and interact with one another. No forced likes or comments.

🍑 Ideas & Inspiration
Share what's working, discover useful tools, swap content ideas and learn from other business owners.

🍑 Local Connections
Get to know the people behind Wirral businesses, ask for recommendations and discover opportunities.

🍑 Collaboration Opportunities
Looking for a business to create something with? Share your ideas and find people who might be a great fit.

🍑 A Community That Gets It
A friendly WhatsApp community of people who understand the realities of running an independent business.

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BE ONE OF THE FOUNDING 50

£9.99 per month

The first 50 businesses secure our Founding Member rate for as long as their membership remains continuously active.

After that, membership will be £29.99/month.

 

COMING SOON 

Wirral Social Media Specialist - Debbi Kruger
Wirral Social Media Specialist - Debbi Kruger

 Do It Yourself Packages 

Wirral Social Media Specialist - Debbi Kruger

YOUR SOCIAL MEDIA. YOUR WAY.

Whether you need a fresh bank of content, a month of ideas or branded templates that make posting easier, we'll give you the tools to do it yourself - with professional support behind the scenes.

No monthly contract. No unnecessary extras. Just creative help when you need it.

 + everything else 

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The Mini Shoot

Real content.

Ready for you to use.

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  • You know your business better than anyone. We'll help you capture it.

  • A focused content session designed to build your bank of authentic, professional photos and videos for Instagram, Reels and Stories.

  • 30-minute creative brief to plan your shoot

  • 2-hour on-location content shoot

  • 2 hours of editing and content preparation

  • 30 minutes for footage organisation and transfer

  • A selection of edited, ready-to-use content

  • Your usable footage supplied for future content creation

  • Raw footage supplied to use for future posts.

  • You get the content. You decide when and how to post it.

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£300
One off charge
 
(Wirral only)
Further travel will include additional fee
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CONTENT SHOOT + PLAN

The content AND the direction.

Love the idea of fresh content but never know what to post next?

We'll capture your business in action, then build a personalised 30-day content plan so you know exactly how to put that content to work.

​Everything in The Mini Content Shoot, plus:

  • A personalised 30-day social-media content plan (3 posts per week)

  • Completed grid posts with captions and hashtags

  • Story recommendations throughout the month

  • Caption angles and calls-to-action

  • Guidance on how to use your new content across the month

  • A manageable posting structure designed around your business

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No more staring at your camera roll wondering what to post.

We'll help you capture it, plan it and make it count.

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£465
One Off charge
 
(Wirral only)
Further travel will include additional fee
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THE SOCIAL TEMPLATE KIT

Your brand. Beautifully consistent.

Want your social media to look professional without hiring a designer every time you need to post?

We'll create a bespoke collection of editable, branded social-media templates that you can use again and again.

What's included:

  • Custom-designed Instagram/Facebook grid post templates

  • Matching Instagram Story templates

  • Branded Reel cover templates

  • Your brand colours, fonts and visual style incorporated throughout

  • Editable Canva templates so you can easily replace text and images

  • A cohesive visual identity across your social content

We create the look. You simply slot in your content.6 grid templates, 4 Story templates and 3 Reel covers.

13 editable designs in total.

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£200
One off charge​​​
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 Social Media Management 

Wirral Social Media Specialist - Debbi Kruger
Wirral Social Media Specialist - Debbi Kruger
Wirral Social Media Specialist - Debbi Kruger

Your business to run. Your socials? We've got them.

From content creation and strategy to posting, engagement and growing your online community, we take care of your social media so you don't have to.

 

No generic content. No copy-and-paste strategies. Just authentic, creative social media that captures your brand's personality, connects with real people and keeps your business showing up.

Think of us as an extension of your team — without the overheads.

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START-UP + SET-UP

Your socials, set up properly from day one.​

Perfect for new businesses or brands that want to manage their own social media but need the right foundations, strategy and confidence to get started.

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  • 2-hour strategy session covering your business goals, audience, brand story and USPs.

  • Set-up of up to 3 social media channels.

  • Profile optimisation, including bios, imagery, links and highlights where supported.

  • Branded profile and cover images.

  • Target audience and competitor research.

  • Hashtag strategy and content foundations.

  • Approximately 6 starter posts, written and prepared for your team to publish.

  • 1:1 training covering posting, engagement and content ideas.

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You take control of your socials. We make sure you're starting in the right direction.

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£750 
One Off charge
 
(Wirral, Liverpool, Chester)
Further travel will include additional fee
 
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CREATE + CAPTURE

One content day. Plenty to work with.

For businesses that need fresh, professional content but are happy to manage their own posting.We'll plan, capture and edit content that looks and feels like your brand - giving you a bank of visuals to use across your social media and marketing.

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  • Pre-shoot strategy meeting.

  • Content ideas and shot list planned around your business goals.

  • 6-hour on-location content shoot.

  • Creative direction throughout the shoot.

  • Video and photography, including behind-the-scenes, lifestyle, brand visuals and talking-to-camera content.

  • 5 fully edited videos, including Reels, Shorts and promotional content.

  • A selection of edited photographs.

  • Usable footage supplied for future content.

  • Content delivered in platform-ready formats.

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You get the content. You decide when and where to share it.

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£850 
One off charge
 
(Wirral, Liverpool, Chester)
Further travel will include additional fee

You don't need to purchase a package, we can design absolutely quote to design anything for you! A juicy extra.. we can source high quality + affordable printing too!

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​Logos, business cards, flyers, banners, menus, vouchers, indoor & outdoor signage, roller banners, merchandise, event signage, PDFs, brochures, stickers, social media assets, social media templates - anything! Just ask :)

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ACTIVE + AMPLIFY

You've got the content. We've got the socials.

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Perfect for businesses that already capture their own photos, videos and updates but need someone to turn them into consistent, engaging social media. You supply the content. We handle the creative presentation, captions, posting and community activity.

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  • Management of 2 social media channels.

  • 3 feed posts per week, including copywriting and graphic design where needed.

  • 3 Stories per week, including relevant links or calls to action.

  • Additional interactive Story content where appropriate, within the agreed workload.

  • Hashtag research and optimisation.

  • Real-time publishing rather than bulk scheduling.

  • Community engagement, including relevant comments and replies.

  • Social seeding in suitable groups and communities.

  • Management of agreed profile links and comment-to-DM tools.

  • Social media support for relevant launches, events and key dates.

  • Monthly performance overview and check-in.

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You create the moments. We make sure they don't get lost in your camera roll.

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£750 
3 month minimum contract
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1st month upfront, then billed monthly
(Wirral, Liverpool, Chester)
Further travel will include additional fee
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OPTIMISE + ENGAGE

The full social media treatment. Without the full-time hire.

 

For businesses that want more hands-on support, from capturing content to keeping their social media active and their community engaged.

We become an extension of your team, handling the creative work, publishing and ongoing social media activity.

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  • Management of 2 social media channels.

  • One half-day on-location content shoot each month.

  • Photography, video and branded content creation.

  • 2–3 feed posts per week, including copywriting and graphic design.

  • 2 Stories per day on agreed management days, including relevant links and calls to action.

  • Real-time publishing rather than bulk scheduling.

  • 10 minutes of dedicated community engagement per agreed management day.

  • Engagement-led content and relevant community interactions.

  • Social seeding and indirect marketing opportunities.

  • Management of agreed profile links and comment-to-DM tools.

  • Social media support for events, launches and key dates.

  • Monthly performance summary and check-in meeting.

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You focus on running your business. We'll keep your brand showing up.

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£1,400 
3 month minimum contract
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1st month upfront, then billed monthly
(Wirral, Liverpool, Chester)
Further travel will include additional fee​

 + Everything Else 

Need More? 

I have the experience to push your brand even further! Which can be added onto any package and includes:

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Wirral Social Media Specialist - Debbi Kruger
Wirral Social Media Specialist - Debbi Kruger
  •  Full Event Management ​

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  •  PR digital + Print Publications ​

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  •  Ad Set Up + Management (Google /  Social Media 

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  •  Giveaway + Competition Management 

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  •  Email or Text Message Campaigns

  •  Linked to socials. 

 

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 If it helps your 

 socials perform better I have a 

 standard affordable hourly rate, just ask . 

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Andrew Frith - Social Media Strategist, The Dubs

“Debbi has been instrumental in managing many of our top tier clients who have ongoing social media activities. From both a strategic and planning perspective Debbi has brought alot of creative energy and thought to her role and from a tactical perspective every campaign and project she has managed has been a success. I highly recommend Debbi and believe she would play a very valuable role in any future position she takes. In particular, Debs has a fantastic knack of developing strong relationships with everyone she works with. Her new ideas and knowledge around social media / digital marketing will makes her an asset to agency.”

 Testimonials 

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